Detailed Information on Media & Advertising CRM
What is CRM for Media & Advertising?
Customer Relationship Management deals with handling and managing relationships with customers but if you are wondering what is a media crm, we will shed some light on this concern. CRM for media & advertising or media crm basically is a crm solution software which helps collate and store big-data while providing intelligent data regarding the sales and revenue generation activities that a carried on in a media and advertising industry business. In simple words, a media crm simplifies all the complex activities and addresses to all the pain-points that a media and advertising company would experience i.e from storing data and providing insights on sales and revenue generation performance to streamlining all the sales driven processes.
A Media & Advertising CRM system is a crisper & efficient way to achieve higher sales targets with synchronized & automated sales activities.
A CRM for Media & Advertising business gives an expansive business view in real time and provides the required means to scale businesses faster.
Scenario of the Indian Media & Advertising Industry:
The advertising and media industry has been a boon to the Indian economy as it has helped a myriad of businesses from various industries find their core audience and consumers. The advertising and media industry in India has been a game-changer for the way businesses propagate themselves and their products ideologies to the consumers.
The Advertising and Media industry in India is a well established one. According to GroupM ( http://www.medianama.com/2015/02/223-advertising-in-india/ ), The advertising spends in India are seeing a progressive growth of 12.6% which exceeds 48K crores. It expects a large revenue generation from the lucrative business of e-commerce and MNCs from the overseas. The Media & Advertising industry being a fast paced one is always static where clients demands are never seizing. Considering these universal facts, one can understand the importance of precise deliverables. Which is why every advertising & media business needs a crm which can be equally flexible and affordable to use and manage their sales aspect of growth and business regulating activities. A Media & Advertising CRM magnifies overall sales from enquiry handling to the conversion phase; it gives path-breaking clarity to business owners for better decision making.
1) Structural overview of the Media & Advertising Industry:
The Media & Advertising industry renders it is services to high-demand clients and combats cut-throat competition and end-to-end deadlines. So if a Media & Advertising company can find itself behind the eight ball if their essentials are not in place. This could range from not having a well organized system to maintain records of clients, ineffective and irregular follow-up routines, incomplete knowledge of ones business scenario and client base, etc. These can eventually lead to a lack of clarity and can serve as a threat to any business in this industry. Focusing on achievement of desired business goals, Media companies and Advertising agencies are positioning Media & Advertising CRM (Customer relationship Management) softwares in the spotlight.
A major criteria these businesses have is to filter through leads, qualify and then escalate them to other processes to make a conversion.
A Media and Advertising CRM helps businesses with all the competencies involved in winning customers.
It gives an encompassing solution to various intermingled sales activities involved in the media & advertising business.
2) How a CRM (Customer Relationship Management) Software for Media & Advertising helps:
An advertising and media CRM Software solves numerous day to day sales and miscellaneous activities that a advertising and media business undertakes in a highly organised manner with a centralised data hub. It serves as a common console for all the lead, client, and subordinate contact and deal details. Serves as an anchor point for important decision making processes with insightful forecasts and intelligent performance reports branch wise, region wise, sales person wise, etc. Lets you identify and segregate top performing sales persons from slackers with specific reasoning. Makes sales teams more proficient and productive; also, speeds-up lead conversion and follow-ups through automated communication. A media crm lets you set reminders for meetings, calls, mailers, etc.
Key Reasons to have a Media CRM Software:
You need a Media CRM if you want...
1. A landscape view of all the sales and leads life-cycle. Providing you with the privilege of taking well estimated steps to achieve the best outcomes.
2. Database of all sales activities. Get real projections of your sales and sales related activities.
3. Complete knowledge of all your deals, cracked and prospective ones.
4. Increase the probability of revised deals.
5. Monitor sales performance of each branch and all the sales persons.
6. A centralized storage and ease of access for clients, sales and business data.
7. Have all your communication streamlined for all your clients, leads, sales executives and managers on a a single integrated platform for calls, mails & sms.
8. Access data, reports and client details on the go i.e. on computers, laptops, tabs and smart phones.
9. Stay updated about all the sales activities at all times.
10. Shoot payment reminders to clients via sms & emails. Hence, a crm helps regulate routines for timely payment from your clients.
11. The Media & Advertising CRM can integrate with the existing ERP, Accounting and other softwares you use to give you complete software functionality.
How our CRM Software can help your Advertising and media business::
Also, we know that in the Media and advertising industry, communication is key and so our crm provides integrated communication via calls, mails, sms and lets you schedule meetings and set reminders.
Plus, out of sight is out of mind, hence you can set emailers, newsletters, email marketing strategies to increase your recall value and maintain relations with customers through the integrated mail facility feature.
To prevent these worst-case scenarios it is seen as a eminent practice for Media and advertising companies to use a crm system which can prove it is cost of investment. So when this need is realised you need to be able to identify the media crm that best suits your business.
While evaluating the crm companies in India (or in your locale) you would look for one which is customisable, affordable and flexible. These pointers will help you understand how our media crm can help you and your sales teams enjoy a differentiating factor.
We provide a variety of hosting options for your large / medium / small business. You can choose a hosting on either of these highly secure amazon servers, VPS, dedicated servers, local servers, on the website ( hosted on Linux server ) or shared Linux hosting.
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1)Variants in Hosting options :
A. Web-based / SAAS based Media & Advertising CRM Software:
A software licensing and delivery model in which a centrally hosted software is licensed on a subscription basis. Occasionally referred to as an "on-demand" crm software. Customer relationship management (CRM) continues to be a lucrative market for SaaS. We provide Media & Advertising CRM software as SAAS (software as a service).
B. On Premise Media & Advertising CRM Software i.e. on your online servers:
A software licensing and delivery model in which the Media CRM software hosted on the client's online servers is licensed on a subscription basis.
Get a free consultation with our CRM Solution Architect to know the best CRM hosting for your Media and Advertising company. i.e. Web based CRM or On Premise CRM.
2) Integration: Our Media & Advertising CRM is integrates with most ERPs, accounting softwares and others.
3) Customisation options: Convenient customisation of our Media & Advertising CRM as per your business requirements so you can have the best CRM software experience ever!
4) Access data on the go: Our Media CRM seamlessly works on a variety of devices i.e. Desktops, tablets, mobiles, etc. & lets you view critical data and make informed decisions.
5) Know important leads and stages: Keep track of leads and their details, know your prospective business.
6) Identify sales opportunities: Use centralised data storage and lead reports, to Know your leads better and offer them services as per their priorities.
7) Set sales targets: Set and achieve more sales targets with detailed sales, revenue and lead reports on a daily, monthly, quarterly, biyearly and yearly basis.
8) Convert more leads: Automated follow-up processes to follow-up punctually and convert more leads via calls, mails, sms, etc.
9) Build a re-call value: Engage with your customers and market your latest offers and new advances through emails, calls, sms, etc.
10) Know your sales: With real-time reports know the revenue generation and sales on a daily, weekly, monthly, biyearly, yearly basis. Also, get forecasts for the same. Attain a periscopic view of your Media & Advertising company's sales and know your growth trends.
11) Prioritise leads: Close the most favorable leads and effectively use strategic methods.
12) Get quicker response time for leads: A streamlined communication integrated into our media and advertising crm ensures speedy response to leads.
13) Monitor your sales teams performance: Identify your top and worst sales persons and teams with detailed sales performance reports of all your offices, sales persons, etc.
14) Effective media buying: Keep track of the right media buying opportunities and monitor success rates for each purchase.
15) Email & sms marketing: Send and schedule automated emailers and messages to your prospective clients with important updates.
16) Never miss any lead information: Keep a record of all the sales enquiries, leads generated, follow ups, vendors etc. Set reminders for calls, meetings, emails, messages, important dates, etc.
17) Dashboard and reports:
An easy to view coherent dashboard gives you a 360 degree view of your advertising business.
18) Right sharing of important data: Tag clients, leads, sales people to share prime client data and stay updated about the scenario of your Media & Advertising business.
A Media & Advertising CRM helps you identify where your leads are coming from and gauge how each campaign is performing in terms of sales. It will make your sales follow-up processes organized & automated and your sales teams efficient. A comprehensive view of your media & advertising organization with detailed reports will give you a clear understanding about all the business generation activities and make strategic decisions. A crm for Media & advertising lets you oversee the sales performance of each employee in real time. You can be sure about expanding your business and growing in terms of performance when you'll be on-board with a Media & Advertising CRM solution.
To know more about CRM and the 17 industries we cater to, visit www.dquip.com.
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Retaining clients in Media & Advertising Business with CRM | Manage sales teams effectively for Media & Advertising Business with CRM | Convert more leads with CRM for Media & Advertising Business | Maximize lead follow-up efficiency with CRM for Media & Advertising business | Managing contacts for Media & Advertising business in CRM | Media & Advertising CRM gives effective Sales Target Management! | Media & Advertising CRM featurelist | All about Media & Advertising CRM - Part 2 | All about Media and Advertising CRM - Part 1 | Media & Advertising CRM features in a business flow | Can Media & Advertising CRM carry profits & productivity? | 5 Key CRM Reports For Media & Advertising Business | CRM For Lead Management in Media And Advertising Business | Factsheet on Media & Advertising CRM | Sales Target Management for Media & Advertising | Media and Advertising CRM Infographic: Features and Functionalities | Media & Advertising CRM Checklist | Top 6 Features of Media & Advertising CRM Software | How to choose the right Media & Advertising CRM? | CRM for Media and Advertising Industry
We have 200+ clients spread across India, Australia, U.S.A, U.K, Africa, Hong Kong and Singapore. In India, we have clients in almost all states.
We have sales people as well as industry-wise crm pages for the following states and cities in India:
Maharashtra- Mumbai, Thane, Navi Mumbai, Pune, Nashik, Kolhapur, Nagpur | Gujarat - Ahmedabad, Surat | Punjab - Chandigarh, Amritsar, Ludhiana, Mohali, Patiala, Jalandhar & Bathinda | TamilNadu - Chennai, Coimbatore | Karnataka - Bangalore | WestBengal - Kolkata | Delhi, Delhi NCR, Gurgaon, Noida | Uttar Pradesh - Lucknow | Telangana - Hyderabad | Bihar - Patna | Rajasthan - Jaipur, Udaipur | Madhya Pradesh - Bhopal
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