Detailed Information on Logistics CRM
What is Logistics CRM?
The term CRM i.e Customer Relationship Management may not be directly relatable to the Logistics industry but it plays a major presence in the logistics industry. CRM for logistics is a software solution which stores data, organizes and streamlines communications for businesses. A Logistics CRM is a compact & precise way of organizing & automating sales activities to achieve greater business goals.
A Logistics CRM encompasses your view across all your sales activities and gives you the much required knowledge and tools needed for widening.
The Logistics industry scenario in India:
With regard to India's geographical placing and it's constant business with both Asian as well as Western countries, the Indian logistics has always been a high demand for all the industries for freight services and much more. The initiatives like 'Make in India' and e-commerce penetration have further amplified the logistics market in India.
The Indian logistics industry has a trend of growing at 1.5 to 2 times the GDP growth. Logistics encompasses freight services across air, land, waterways and internal as well courier services and deliveries, warehouse storage, logistics parks, container depots, etc.
The Indian Logistics industry is poised to receive a handsome investment from the government as well as private investors and venture businesses. A Logistics CRM becomes a go-to solution as it optimizes overall sales processes right from the enquiry handling to conversions; it gives Logistics business owners to make strategic decisions.
1) The Logistics industry: Structural overview:
The Logistics industry has mainly three types of business organisations: i) Shipping companies, ii) Logistics companies and iii) Movers and packers business.
i) Shipping companies have business generation through agents who find consumer need gaps and co-ordinate with shipping companies to fill these needs. Shipping businesses heavily rely on agents for generating & tracking leads and attracting new business. These agents can either be exclusive to the respective shipping company or can be a 3PL i.e. a Third party Logistics provider company's agent allocated to the shipping company. Hence, it is key for a Shipping business to know their growth and earnings measurably as well as monitor the performance and conversion speed of their agents that service them.
ii) Logistics Companies have a large network of offices and branches that have a vast count of sales people and agents who generate leads, follow-up and contribute to revenue growth. Logistics companies have more frequency of business and return customers as they mostly provide logistics services to corporates on a contract basis. Every Logistics company needs to be sustainable and know it's revenue growth both overall as well as branch-wise and sales person-wise.
iii) Movers & Packers business has a less frequency of return customers and hence heavily depends on new generated business for it's revenue generation. A movers & packers business would possibly tie-up with portals and would cater to corporates, factories and individuals. This business needs a strong sales lead generation and conversion rate which indicates that it constantly should monitor the business growth and sales teams performance. In order to meet with all the constraints for faster business expansion, Logistics companies have maneuvered their focus towards using Logistics CRM (Customer relationship Management) softwares.
A basic yet critical concern Logistics businesses have is to capture and qualify leads before they can escalate towards conversions.
A Logistics CRM provides a complete cushioning to optimize the sale process in entirety.
It circumferences all the functionalities needed for sales and business activities.
2) How a Logistics CRM (Customer Relationship Management) Software helps businesses:
A CRM software for logistics organises and centrally stores prime data, automates communication and follow-up processes, gives reports to gauge growth and increase productivity by effectively reducing human error and lessens manpower consumption.
Key Reasons to have a Logistics CRM Software:
A Logistics CRM improves your performance by giving...
1. A transparent view of all the sales and lead conversion cycles. Giving you the advantage of taking accurately estimated actions for best results.
2. Database of all sales activities and campaigns. Get a periscopic view of your organization’s sales and sales oriented actitivies.
3. Concentrated knowledge of all your enquiries and orders: completed and in process.
4. A robust storage and easy to access database for leads, contacts and business sales data.
5. Accelerated quotation & deal closing.
6. See how many deals your agents and sales people crack.
7. Have a streamlined communication for all clients, leads, sales people, agents and managers on a well integrated platform for calls, mails & sms.
8. Increase the probability of closing deals.
9. Smart access to reports & data on computers, laptops, tabs and smart phones.
10. Logically create business strategies using real time reports of your enterprise and sales people respectively.
11. Automate payment reminders to clients. A crm thus lets you set a practice so your clients can pay up regularly.
12. The Logistics CRM can integrate with your current ERP, Accounting and other softwares for a good software experience.
How our CRM Software can help overcome the Logistics business sales hurdles:
All the businesses involved in the Logistics industry have a common need to generate new business, analyse their business revenue growth rate, identify opportunities and constantly monitor their sales teams and agents diligently. When in need of a logistics crm you would analyse and evaluate the available crm companies in India (or Globally). These pointers will help you understand how our logistics crm software can give you the best crm experience for your business:
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1) Online & On-premise Hosting:
A. SAAS / Web-based Logistics CRM Software:
A centrally hosted software with a subscription basis license. Occasionally referred to as an "on-demand" crm software. Customer relationship management (CRM) continues to be a lucrative market for SaaS.
Which type of CRM hosting works best for your Logistics business? Online CRM or On Premise CRM? We can help.
B. On Premise Logistics Software i.e. on your online servers:
A software licensing and delivery model in which the Logistics CRM software is hosted on the client's online server. Our logistics crm is licensed on a subscription basis. Wish to know more about our hosting options? We can help, get in touch with our logistics crm expert.
2) Integration: Our Logistics CRM integrates with most ERPs, accounting softwares and others.
3) Automated communication & allocation: Automated mails, sms, call and reminders for follow-ups makes lead conversion simpler.
4) Customisation: Easy Customisation options as per your logistics business needs to give you the best CRM software experience.
5) Sell effectively: Use centralised data storage and lead reports, to know your leads better and offer them products as per their preferences.
6) Expert lead management : Keep track of leads and their details, know your prospective business.
7) Prioritise leads: Close the most favorable leads and effectively use strategic methods.
8) Attract business: Know your marketing spendings, analyse outcomes with reports and plan more effective and cost worthy campaigns.
9) Intelligent Analytics: Get exact revenue numbers understand your performance on converting leads.
10) Manage services systematically: Keep a record of all your services and their pricing.
11) Data mobility and business management: Our Logistics CRM has a wide-ranging compatibility with desktops, tablets, mobiles, etc. It enables you with data on the go to make informed decisions.
12) Set revenue targets: Set daily, monthly, quarterly, biyearly and yearly and achieve more sales targets with detailed sales, revenue and lead reports.
13) Quicker Quotation process: Create and share quotations, get quicker quotation approvals.
14) Increase customer base: Engage with your customers and market your services through emails, calls, sms, etc.
15) Know how your business fares: With real-time reports know the revenue generation and sales on a daily, weekly, monthly, biyearly, yearly basis. Also, get forecasts for the same. Have a direct viewport into sales and know your organization's growth trend.
16) Sharable data: Tag clients, leads, sales people to share prime client data and stay updated about the lead status.
17) Monitor performance: Reports for sales persons performance helps notice and reward top and worst performing agents and sales teams accordingly.
18) Dashboard and reports:
A penetrating view of your business through a consolidated dashboard and intelligent reports.
A logistics crm will make your sales teams and employees better informed and enable them to stay a step ahead in all the revenue generating activities. You can get, manage and grow your business by identifying, reaching, capturing and converting more leads. Using a crm for logistics gives you a direct view into the real-time sales and helps you identify sales peoples' performance. Detailed reports, data storage and smart dashboard provide you with competitive information about all your branches & teams. Using a crm for your logistics business will make your business sales processes simpler yet excellent in performance.
To know more about CRM and the 17 industries we cater to, visit www.dquip.com.
Related Content From Our Blog:
Retaining Clients in Logistics business with CRM | Managing contacts for Logistics business in CRM | Manage sales teams effectively for Logistics business with CRM | Logistics businesses can convert more leads with CRM! | Maximize lead follow-up efficiency with CRM for Logistics business | Logistics CRM gives effective sales target management! | Logistics CRM Feature list | Brief on CRM for Logistics Business- Part 2 | Brief on CRM for Logistics Business- Part 1 | Logistics CRM features in a business flow | 6 ways to scale faster with a CRM for Logistics | 5 Critical CRM Reports For Logistics Business | CRM For Lead Management in Logistics Business | Sales Target Management for Logistics business | Top Reasons For Buying A Logistics CRM | 7 Things To Do Before Buying A Logistics CRM | Logistics CRM Features and Functionalities Infographic | How to choose the right Logistics CRM Software? | Checklist For Buying Logistics CRM Software | 6 Key Features of CRM for Logistics | Key information on CRM for Logistics
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