Detailed Information on Hotel CRM
What is a Hotel CRM?
Customer Relationship Management can be a very vague term as it has specific sections in itself. A Hotel CRM is technically a console that provides tools and software features to help hoteliers manage their business and work on their sales and revenue generation productively. A Hotel CRM enhances the rate of hitting the right nerve to providing customers a personalised experiences.
Simply reinstating, a Hotel CRM (Customer Relationship Management) system helps store, manage, monitor and analyse prospects and in-house data for packages, sales, leads, etc. A Hotel CRM provides nurtured customer services and experiences. It also empowers sales teams to manage their workload and gain more visitors.
A Hotel CRM solution enables you to achieve higher sales with streamlined & aware sales activities.
A Hotel CRM can give your business a boost through it's penetrating business view and console of tools to improve sales performance.
The Indian Hotel Industry landscape:
The hotel industry being one of the leading hospitality contributors avail services to a mixed bag of tourists and travellers and serves as one of the most fertile sectors
for entrepreneurs with large appetites for investing. According to the World Travel and Tourism Councils (WTTC) prediction, India can potentially become a prima uno tourist destination considering the Indian Hotel Industries growth rate of 10.1 ppa (percent per annum).
If this was not enough, WTO (World Travel Organisation) predicted that the Indian Hotel Industry could be looking at receiving an approximate figure of 25 million by 2015.
The Indian Hotel Industry being in the threshold of
the hospitality sector, has a crucial role towards it is contribution towards the Indian economy. Hence, delighting customers and attracting more visitors becomes a responsible yet challenging task, considering the fact that there are over 200,000 hotel rooms of various categories and more upcoming projects are in foresight.
Considering the burgeoning Hotel Industry scenario in India, it is evident that Hoteliers aggressively compete and strive to stay ahead of their game. In this marathon to be a leading Hotel Industry business, there is a certain set of gearing up that they need to have!
They do not just need to attract more business but also effectively close leads, adapt the best demonstrative follow-up practices, have specified and precise data of all the sales activities and advances, market themselves strategically and communicate smoothly. A CRM for Hotels & chains improves the entire sales umbrella from handling leads to converting them, it gives Hoteliers with up-to-date decision making. And knowing that having a perfectly functional business body can be made feasible with a good Hotel CRM can feel like a boon! There are several Hotel CRM software companies that offer their products & services to the Indian Hotel Industry.
1) A gist of the Indian Hotel industries structure:
A Hotel industry business caters to three types of travellers: 1) Vacationists and travellers, 2) Travel agents and 3) Corporates. A Hotel business would essentially involve a board of members, stake owners, managing committees, service staffs, sales teams that fall under the hierarchy. The source of leads generated is through email marketing, website visits, social media, print and online advertising, etc. So it becomes an extensive need to have the data from all these sources clubbed into one integrated system with a goal to convert more leads and enquiries using this data.
The customer is core in the hotel industry and hospitality sector which makes it the prime focus to provide each prospect a delightful experience. This can possibly become a challenge for a hotelier business that may be large scale with a franchise or a medium sized one considering the highly demanding customer base. To balance the customer centric sales services with completion of business goals, Hotels now consider Hotel CRM (Customer relationship Management) softwares. After further observation, hotel businesses do face an initial hurdle of combing through big data to segregate, entertain and get hotel bookings done eventually.
A Hotel CRM provides an overarching solution which assists your sales cycle from the initial point to the sales cycle completion.
It proves to be an overall solution to undertake various deal winning activities.
2) How a Hotel CRM (Customer Relationship Management) Software helps:
A Hotel CRM Software solves numerous day to day sales and miscellaneous activities that fall into the threshold of the large travel business model in a highly organised manner in a centralised hub. It serves as a common station for all the lead, client, and subordinate contact and itinerary details. Gives insightful forecasts and provides intelligent performance reports branch wise, region wise, sales person wise, etc. Helps identify top performing sales persons with specific reasoning. Makes processes for sending bills, P.Os, simpler with effective management and storage. Automates communication and set reminders.
Key Reasons to have a Hotel CRM Software:
You need to resort to a Hotel CRM if you wish to have...
1. A Centralised comprehensive view of all the sales and leads life-cycle. Giving you the mastery of performing the best wielding actions for maximum outcomes.
2. Database of all sales and hotel packages. Scale through the most critical details about your sales.
3. Complete knowledge of all your packages and plans sold and available.
4. Increase the probability of re-visitors to your hotels or hotel chains.
5. A robust storage and accessible clients, packages, sales and business data.
6. Monitor sales performance of each hotel branch and all the sales persons and travel agents.
7. Have all your clients, leads, travel agents, sales executives and managers on calls, mails, sms through a single communication integrated platform.
8. Access data, reports and client details on the go i.e. on computers, laptops, tabs and smart phones.
9. A detailed monitoring of your sales performance using real time intelligent reports.
10. Automate payment reminders to clients. This way a crm gives you a smooth routine to stimulate punctual client payments.
11. The Hotel CRM can integrate with your current ERP, Accounting and other softwares to give you complete software functionality.
How our Hotel CRM Software can help you:
The CRM market sees a sea of opportunities in the Hotel industry. When in search for a Hotel CRM for your business, you would essentially search and evaluate the available Hotel CRM Software companies in India or outside your geography. But how do you build trust and know that the Hotel CRM solution you are looking at is palpable for you? We are not blowing our trumpets about being the best hotel crm software, these pointers just help you understand how our software features and functionalities can help you make the cut:
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1) Variants in Hosting options :
A. Web-based / SAAS based Hotel CRM Software:
A software licensing and delivery model in which a centrally hosted software is licensed on a subscription basis. Occasionally referred to as an "on-demand" crm software. Customer relationship management (CRM) continues to be a lucrative market for SaaS. We provide Hotel CRM software as SAAS (software as a service).
B. On Premise Hotel CRM Software i.e. on your online servers:
A software licensing and delivery model in which the Hotel CRM software hosted on the clients online servers is licensed on a subscription basis.
Need to know which CRM hosting is best suited for your Hotel business? Our CRM Solution Architect can help you.
2) Integration: Our Hotel CRM is compatible with most ERPs, accounting softwares and others.
3) Customisation options: Convenient customisation of our Hotel CRM as per your hotel business requirements so you can have the best CRM software experience ever.
4) Optimized for Multiple device: Enjoy the ease of using our Hotel CRM on a variety of devices i.e. Desktops, tablets, mobiles, etc. to view critical data and make informed decisions.
5) Keep track of packages and lead details: Enter details of sold and available packages and have a tab on the progress of your hotel chains and sales departments.
6) Set sales targets: Set and achieve more real estate sales targets with detailed sales and lead reports on a daily, monthly, quarterly, biyearly and yearly basis.
7) Know your leads better: Give your prospects a personalized experience with the help of meticulously stored and segregated data.
8) Get more check-ins: Follow-up responsively and convert more leads with automated follow-up processes via calls, mails, sms, etc. Suggest tempting offers with the help of client sales history.
9) Engage customers and improve novelty: Engage wit your customers and market your latest offers and new advances through emails, calls, sms, etc.
10) Know all the sales of your hotel and it's chain: Get real-time reports on a daily, weekly, monthly, biyearly, yearly basis to know the revenue generation and sales; get forecasts for the same. Have a real view into sales and know your Hotel's growth graph.
11) Categorize data and leads: Prioritise leads and effectively use strategic methods to close those deals.
12) Get quicker response time for leads: A streamlined communication integrated into our hotel crm ensures speedy response to leads.
13) Monitor your sales teams performance: Identify your top and worst sales persons, travel agents and hotel chains with detailed sales performance reports of all your hotels, sales persons, packages, etc.
14) Keep track of and schedule site visits: Have a complete record of sites visited by respective brokers and also know the plan of action with scheduled site visits.
15) Email & sms marketing: Send and schedule automated emailers and messages to your prospective clients with important updates.
16) Never miss any lead information: Keep a record of all the sales enquiries, leads generated, follow ups, vendors etc. Set reminders for calls, site visits, emails, messages, important dates, etc.
17) Dashboard and reports:
An easy to view coherent dashboard gives you a 360 degree view of your Hotel Business. And helps you get real-time picture of all the business activities and communications to make right decisions.
18) Right sharing of important data: Tag clients, leads, sales people to share prime client data and stay updated about the scenario of your Hotel business.
A Hotel CRM can relieve the chaos that sales teams face in terms of follow-ups, communication, storing data & details for clients and leads. In short, a crm plays a key role as a lead management system. It improves your hotel business' lead management and nurturing process. Your follow-up and communication processes can be streamlined as they are at the heart of your business. A crm for your Hotel business can help you observe your sales staff's performance in real time. Managing and growing your hotel business becomes much simpler and sorted when using a hotel crm solution.
To know more about CRM and the 17 industries we cater to, visit www.dquip.com.
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We have sales people as well as industry-wise crm pages for the following states and cities in India:
Maharashtra- Mumbai, Thane, Navi Mumbai, Pune, Nashik, Kolhapur, Nagpur | Gujarat - Ahmedabad, Surat | Punjab - Chandigarh, Amritsar, Ludhiana, Mohali, Patiala, Jalandhar & Bathinda | TamilNadu - Chennai, Coimbatore | Karnataka - Bangalore | WestBengal - Kolkata | Delhi, Delhi NCR, Gurgaon, Noida | Uttar Pradesh - Lucknow | Telangana - Hyderabad | Bihar - Patna | Rajasthan - Jaipur, Udaipur | Madhya Pradesh - Bhopal
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