Detailed Information on Automotive CRM
What is Automotive CRM?
Heard of the term 'CRM' but aren't very acquainted with the existence "Automotive CRM" and the perks of having one for your business in the automotive industry? In short, CRM (Customer Relationship Management) system makes your sales generation and its corresponding activities simpler and organized. It helps collate data relevant to sales, product and client details, etc. It also provisions your business with smoother functioning and gives transparency to analyze critical aspects of your automotive business. In short, an Automotive CRM provides a compact and effective solution to automate and optimize sales activities to higher sales targets.
Automotive CRM is an arsenal of tools to help you monitor your and scale your business sales.
The Indian Automotive industry - Business scenario:
The automotive industry in India has seen a dramatic rise in the sales of personal vehicles (both two wheelers and four wheelers), commercial vehicles, passenger vehicles mainly due to the increasing demand and purchasing power of the masses. However, the elementary yet important section of business generation in the Indian automotive industry is through the sales of personal vehicles and passenger vehicles. This clearly indicates that B2C businesses have a major drive in this as they directly deal with the consumer. Either ways, it has become imperative to have a complete tab on all the business activities for both B2C as well as B2B businesses.
The dealings in the automotive industry would typically be between: 1) Buyer & Retailer, 2) Buyer & Franchise and 3) Buyer & seller.
An automotive crm evidently optimizes overall sales processes from follow-up to conversion phases; it also gives automotive business owners with informed decision making.
1) Automotive Business Structural Overview:
Any automotive selling outlet which has primary association and contact with their customers would radically have offices and teams dedicated to serve their ultimate goals. A automotive distributor who deals in both providing and supplying utility vehicles (cars and bikes) as well as heavy duty vehicles. They would have multiple showrooms or a franchise chain of the same. While having a large client base, variants of products and their corresponding services as well as a myriad of leads, enquiries and teams for sales generation, client management, lead management, etc. It becomes vital for any and every automotive business to have all these well recorded and functional in a harmony.
In addition to these fundamental parts, an automotive business would also tie-up with banks, finance providers, insurance facilitators, portals and involve all sorts of methods in print and online advertising, media, etc. to generate leads and land enquiries on their respective websites. Hence, with multiple sources of lead and
business generation opportunities emerging in a business makes it very important to keep a track of each detail regarding leads and enquiries to map and understand their business growth trend. With a primary focus to get business goals achieved automotive companies have driven to the usage of Automotive CRM (Customer relationship Management) softwares.
One major concern vehicle retail businesses have is to convert enquiries into showroom visits and escalate the stage of the sales cycle.
An Automotive CRM completely provides assistance in handling the entire sales cycle, from enquiries and showroom visits to completion of the sale.
It provides a mixture of features suited to precisely address various business activities.
2) How an automotive CRM Software can help automotive businesses:
Having an Automotive CRM Software enables effective business handling and gives a clear view of the entire body of work important to an automotive business. Automotive CRM helps manage all enquiries and keeps a centralized storage of all lead and product details. Forecast sales growth and know the course of action to plan business strategies accordingly. A CRM Software gives precise knowledge about the vehicles sold, and the vehicles to be sold in addition to providing further specific data with regard to the model, buyer and showroom.
A good automotive CRM would enable one to track and monitor the performance of every respective showroom, sales team, sales person, vehicle model, etc.
Sales performance reports give a qualitative analysis for revenue-wise and quantity-wise performance of each entity and all parameters involved in the sales scenario of the business.
Also, an automotive CRM Software serves as a medium to enhance the customer service experience. Customer service is made hassle-free by using all the mediums for communication (calls, emails and sms) to provide reminders to customers, schedule showroom visits and maintain a record of all the details of the said methods of communication through a common platform provided by the CRM software.
The benefits when simply stated, helps an automotive business convert more leads into customers, generate more business, enjoy improved numbers in revenue generation, get more return customers, have more productive sales teams and stronger strategies provided all the practices to generate the same are in the right manner.
Key Reasons for using an Automotive CRM Software
An Automotive CRM is recommended for your business if you want...
1. A comprehensive view of your customers purchase experience. This gives you the advantage of taking the best calculated measures for maximum outcomes.
2. Complete monitoring of sales and showrooms. Get to know the finest details of your sales and the sales targets.
3. Know the sold and unsold vehicles both quantity-wise and price-wise.
4. A common storage with systematic sand-boxing of all customers, vehicles, leads, sales and business data.
5. Keep a tab on multiple showroom sales performance and of sales people.
6. Hassle-free customer servicing through emails, calls and messaging integrated on a single platform.
7. View critical data on the go and on multiple devices i.e. computers, laptops, tabs and smart phones.
8. Automate timely payment reminders to clients. An automotive crm thus lets you induce a system that will prompt your customers to pay on time.
9. The Automotive CRM can integrate with your existing ERP and Accounting softwares, this helps you have good functionality for your business.
How our Automotive CRM (Customer Relationship Management) Software can help you:
The way each customer has unique needs and criteria similarly, every business has a set of unique requirements. However, every game-changing automotive business would have a staple set of traits and hence a stipulated set of requirements to meet the unique needs of their clientele. In a booming market where everyone is providing highly competitive products, having a clean cut system, which is organized and efficient to convert the promise into a remarkable performance action & set a winning business apart from the rest.
So when you need a CRM, it is natural that you would evaluate all the available CRM Software companies in India because you want the best automotive crm for your business. These pointers will help you understand how our software can serve your business:
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1) Hosting options:
A. SAAS / Web-based automotive CRM Software:
A centrally hosted CRM hosting with a subscription basis licensing. With the Indian automotive industry being one of the largest revenue contributors, it also serves as a hot market space for "on-demand" / customer relationship management (CRM). Our automotive CRM can serve as a SaaS (software as a service).
B. On Premise automotive CRM Software i.e. on your online servers:
Hosted on the client's online server on a subscription basis licensing.
Know which type of CRM hosting works best for your Automotive business, i.e. SaaS CRM or On Premise CRM? Get in touch with our Solution Architect.
2) Convenient customisation: Customisation of our automotive CRM as per your business necessities, so that you can have the best CRM software experience.
3) Integration: Integration is not a worry as our automotive CRM can be integrated with most ERPs, accounting softwares and others.
4) Multiple device accessibility: Freely access critical client data and sales reports on the move i.e. on desktops, tablets, mobiles, etc.
5) Have a better informed employee base: Tag clients, leads, sales people to share prime data to close more deals and help them stay afloat with updated knowledge about all the advances in the sales scenario of your business.
6) Sales target setting: Set targets for sales with detailed sales and lead reports on a daily, monthly, quarterly, bi-yearly and yearly basis. Get a direct view into sales and know your organization's growth curve.
7) Monitor sales team performance: Get daily performance reports of sales persons to track your worst and best performers.
8) Schedule showroom visits: Schedule showroom visits, test drives and maintain a log of their details.
9) Effective product marketing: Increase your recall value, send and schedule automated emailers and messages to your leads and clients with new & important updates.
10) Forecast Automotive Sales: Gauge the prospective growth of your automotive business on a weekly, monthly, quarterly & yearly basis. Get insightful, informative and detailed sales forecast reports in our automotive CRM software.
11) Reduce spill over of leads: Save excessive resource wastage by keeping a record of all the sales enquiries, leads generated, follow ups, showrooms, etc. Never miss a lead, set reminders for calls, site visits, emails, messages, important dates, etc.
12) Get a panoramic view of your business automotive: Easy to view dashboard and reports give you a complete view of your business. Gives you a real-time picture of all the sales activities and communications and makes taking the right call simpler.
An automotive crm will undoubtedly help you clear all your business hurdles. From setting and achieving sales targets, servicing leads to converting them into clients. Automotive CRM usage is a delight in itself as it improves your sales teams efficiency. An automotive crm can also facilitate a detailed performance analysis of all your sales team members. This means more business and more revenue!
To know more about CRM and the 17 industries we cater to, visit www.dquip.com.
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