Arihant Capital Markets Ltd buys our tools to synchronize Marketing, Sales and Customer Care Activities of their 620 offices in 110 cities in India. Cloud Computing technology would be used for hosting these Marketing, Sales and Customer Care tools.
What is Sales Lead Management Tool ?
Sales leads are one of the driving forces behind a business’ profitability. New clients and new business are generated through leads that are carefully nurtured, developed, and capitalized upon. If information about potential leads is not carefully organized and managed, there is potential for the leads to disappear into a figurative abyss, never to be seen again.
What we provide in Sales Lead Management Tool ?
- 1. Lead Capture : Sales leads are generated through numerous sources. They may visit your website, a trade show, a seminar, receive a direct mailing, or hear by word of mouth. Manually entering lead information into a spreadsheet can be time consuming and difficult to track. A sales lead management tool can update lead information directly, eliminating the need to manually enter data and providing information about what sources are capturing the attention of leads.
- 2. Lead Routing : It is important to ensure leads are assigned to the right sales representative quickly. The right pairing of lead and rep, in a timely manner, can turn a potential sale into an actual sale. With a sales lead management tool lead assignment can be customized and distributed to sales reps automatically.
- 3. Lead Nurturing : In addition to tracking interactions with leads, it is important to nurture leads. It will often be the case that leads are not ready to sign on to a sale upon an initial meeting. A sale may take time and multiple interactions with a lead. Sales lead management aides in the process of lead nurturing by tracking interactions and feedback as leads are moved through the sale process.
- 4. Time Saving : Having the ability to maintain lead information with ease and automation can help save time. By saving time on record keeping sales reps have the opportunity to spend more time tracking relevant account information and utilizing it, maximizing selling time.
Key features of Sales Lead Management Tool
1. Add Leads Online : Ability to add/edit leads online. There would be a lead form in which you can add the basic details like Name, Company Name(if any), Mobile No, Email Id, Interests etc.
2. Delegate Leads : Define your sales team and create intelligent filters used to automatically distribute incoming leads to the right people. Meaning your sales team can spend more time reaching out to potential clients than digging thru leads to find appropriate inquires. You can also use the above panel to manually delegate leads to the corresponding sales person.
3. Track Leads : You can use the panel to tag, categorize, organize, track, delegate or simply view all your leads. With this intuitive tool, you can easily keep track of all new, active, dead and archived leads. The panel also acts as a launch pad to other features like quick snippets, automated reminders (Email/SMS), and lead rating.
4. Schedule Call Reminders : Your sales representatives can schedule call reminders for themselves to follow up leads. There would be an option to select a date or day for the calls. After conversation, Sales staff can add remarks for the calls made, which will help to remember about last conversation.
5. Reporting : Comprehensive reporting capabilities give insights into sales processes, sales force performances, pipeline movement and target achievement. Analyze and improve your sales processes to increase sales and improve customer relationships.
These 5 key features make a sales lead management tool a really powerful software. They help ensure the efficiency and productivity of your sales team. Having them allows you to keep track of absolutely every single thing. Not only that, it helps you in making sure all your clients' needs are addressed in a timely manner. You can surely save your time and get more revenues when you have one in place.
Sales Lead Management Tool on Cloud Computing Technology
Cloud computing is an Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand. We strongly recommend to host your site on a server having cloud hosting as it is latest buzz in internet technology and has the ability to rapidly and inexpensively re-provision technological infrastructure resources.
Most cloud computing infrastructures consist of services delivered through common centers and built on servers. Clouds often appear as single points of access for all consumers computing needs.Some cloud computing services provide businesses with automated Web site lead capture, which can be used to import leads and monitor them throughout the sales process with Sales Lead Management Tool. Marketers can monitor the leads after they have been generated and passed along to sales; sales representatives can also monitor leads to ensure they are servicing them as needed. In addition, businesses can use lead tracking applications to automatically route leads from the marketing team to the sales team, which can help to ensure a smooth transition process for everyone involved.
Integration of cloud computing helps to improves ability to rapidly and inexpensively re-provision technological infrastructure resources. Leads are the individuals or businesses who can potentially become sales. Following them from the beginning to the end of their life cycle can help you ensure you learn the most you can from them, and hopefully, turn them into sales. When trying to capture sales, generating and monitoring leads is key.
Cloud computing services are services that maintain application development, technical support, and infrastructure from afar so that your business does not have to. The options cloud computing services make available to businesses, from sales automation and lead tracking, to customer service, aide businesses with their customer relationship management (CRM) strategies.
Sales Lead Management Tool can help businesses determine the quality of the leads they have and where they should invest their time pursuing leads. Instead of trying to analyze this information independently businesses can use the lead tracking applications to determine what leads are most qualified.