Arihant Capital Markets Ltd buys our tools to synchronize Marketing, Sales and Customer Care Activities of their 620 offices in 110 cities in India. Cloud Computing technology would be used for hosting these Marketing, Sales and Customer Care tools.
What is Lead Management?
Lead management is the process that consolidates leads and inquiries from all sources, then qualifies, nurtures and converts them into sales-ready leads is necessary for maximizing your investment in lead generation.
Lead management is a web based process for managing and distributing leads. This is a great time and money saver for most of the companies because it automates many tasks most companies do manually or offline and also automates many of the processes one of them being follow up to quality leads that normally consumes more time and efforts.
Lead Management Best Practice
Automate lead follow up, lead nurturing and qualifying and more as prospects move through the sales pipeline. Lead management can do so much more than send emails and track each and every activity. It can help you transform a database of contacts into a pipeline of leads.
If your lead management strategy consists of relying on notes and activities manually input by sales and marketing, you are likely missing key indicators of interest and sales-readiness. Dquip provides its users with flexible and customizable lead management so all of your marketing efforts work together to move leads through the sales process.
Track lead sources as you refine your lead management process so you can see which marketing initiatives produce the most opportunities and closed deals.
How does our Lead Management work?
Capture Leads
We can create an enquiry form tailor made to fit your website. Just tell us what details you would like us to collect and we’ll deliver the code or widget needed for your website! Any lead from website can be automatically added into the system.
Store Leads
With lead management comes our advanced database which will allow you to store all your leads online i.e. in one central. The virtually unlimited storage capabilities you can easily keep a copy of every lead you receive. With long time storage of your lead archive, you will never loose a possible client. And can quickly reach out to old previously dead leads when you launch new products or specials.
Track Leads
The lead management is your main interface to your system. You can use the panel to tag, categorize leads into Super Hot, Warm and Cold, organize, track, delegate to representatives or simply view all your leads. With intuitive tools, you can easily keep track of all new, active, dead and archived leads.
Delegate Leads
Define your sales team and create intelligent filters used to automatically distribute incoming leads to the right people. Meaning your sales team can spend more time reaching out to potential clients than digging through leads to find appropriate inquires. You can also use system to manually delegate leads to the corresponding sales person
Contact Leads
Quick connect to your leads by sending them automated quick response mails. By automating initial lead response you will never miss another lead, and your sales team can concentrate only on active leads who respond.
Keep In Touch
Some leads do not respond initially, or ever. Rather than loosing that connection, lead management allows you to set up timers and canned emails that automatically send out diligent and effective follow-up messages to archived leads. These messages can go a long way in keeping the relationship open. Create consistent and meaningful communication with quality leads.
With lead management, sales managers can develop a team sales environment, centralize data collection, access more information, improve communication, and do so at a lower cost than the alternatives.
Benefits
• Enables better lead management
• Improve the quality of leads passed to sales
• Reduces lead to burn ratio
• Enables better source management
• Improves lead-to-closure cycle time
• Decrease costs by using one platform to automate the execution of lead management processes
• Increase revenues by acting promptly on qualified leads and nurturing others until they are ready
• Captures and organizes data staggered across various locations
• Aims at highest lead generation through various channels
• Manages and improvises leads from various sources
• Allows easily accessing, allocating and assigning leads
• Close more deals with customization ensuring improved efficiency
• Automatically nurture, score and assign leads
• Smart lead routing engine for lead allocation and reallocation
• Dashboard with real time analytics
• Respond faster and more consistently to your future customers
• Prioritize and score more sales ready leads and opportunities
• Identify the right decision-makers in the buying process
• Focus your sales team’s selling time on highly qualified leads
• Deeper conversations that build trust
• Faster and stronger sales pipelines
Effective Lead Management for faster conversions
Effective lead management is about building relationships with our prospects. Our research shows that early-stage leads often lost, ignored or discarded by sales people represent 40 to 70 percent of potential sales. If you don't have well-defined processes to nurture your early stage leads and build relationships before the buying process you're actually missing out and wasting your future opportunities.
Lead management consists of the entire business process and practices in an organization directed towards acquiring new customers, retaining existing customers, and establishing a brand reputation. Lead management is a complex process consisting of lead generation, capturing lead intelligence, filtering leads and distribution of qualified leads to the marketing team for lead nurturing and high priority leads to sales team for conversions. The goal of an effective lead management is to help track and manage the entire lead lifecycle till it results in sales, thereby increasing revenues and ROI.
Lead Management enables:
Lead Generation
Captures leads generated from marketing campaigns resulting in website visits and converts anonymous website visitors into leads.
Save time and cost
Do more with less by automating repetitive manual tasks and analytics.
Lead Qualification
Automatically scores and prioritizes leads based on pre-defined parameters related to activity, interest and intent.
Lead Nurturing
Enables personalized and intent driven lead nurturing program aimed at building relationships and bringing prospects close to sale-readiness.
Analytics
Provides an understanding of the effectiveness of the marketing strategies and channels, helping make appropriate decisions to improve overall performance, optimize cost and increase ROI.
Grow Revenue
Win more deals and generate higher revenue per deal by focusing resources on the best opportunities.
Lead Management Tool on Cloud Computing Technology
Cloud computing is an Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand. We strongly recommend hosting your site on a server having cloud hosting as it is latest buzz in internet technology and has the ability to rapidly and inexpensively re-provision technological infrastructure resources.
The term "cloud" is used as a metaphor for the Internet, based on the cloud drawing used in the past to represent the telephone network, and later to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents. Typical cloud computing providers deliver common business applications online that are accessed from web service or software like a web browser, while the software and data are stored on servers.
Cloud computing promises to speed application deployment, increase innovation, and lower costs, all while increasing business agility. We'll walk you through a variety of ways to take advantage of cloud applications and help you identify key questions you should be asking to figure out the best approach for your business.
Integration of cloud computing helps to improves ability to rapidly and inexpensively re-provision technological infrastructure resources. Leads are the individuals or businesses who can potentially become sales. Following them from the beginning to the end of their life cycle can help you ensure you learn the most you can from them, and hopefully, turn them into sales. When trying to capture sales, generating and monitoring leads is key.
Cloud Computing services are services that maintain application development, technical support, and infrastructure from afar so that your business does not have to. The options cloud computing services make available to businesses, from sales automation and lead tracking, to customer service, aide businesses with their customer relationship management (CRM) strategies.
Most cloud computing infrastructures consist of services delivered through common centers and built on servers. Clouds often appear as single points of access for all consumers computing needs. Some cloud computing services provide businesses with automated web site lead capture, which can be used to import leads and monitor them throughout the sales process with lead management.