Arihant Capital Markets Ltd buys our tools to synchronize Marketing, Sales and Customer Care Activities of their 620 offices in 110 cities in India. Cloud Computing technology would be used for hosting these Marketing, Sales and Customer Care tools.
Why to go with Lead Management System?
Many companies spend too much time and money on lead generation without results, when all that is needed is a lead management system to see an increase return. There are several ways that a good lead management system can help you maximize the return from your lead generation while ensuring that you don't exceed your costs and targeted budget. Some of the most important aspects of good lead management system include a measurable time frame and the amount of time it takes to gain lead generation from the contact to the prospect.
The most important factor to consider with lead management system is the amount of time that leads are waiting for a response. The longer they wait without a response, the worse it is on getting a return on business with them. Reducing the period between when a lead is given to the manufacturer or vendor and when the lead is made available to a partner/reseller will play a role in increasing the business return.
Another thing to consider, besides the time it takes to respond to lead generation, is the time it takes for a lead to get from its initial generation to the specified contact. In general, lost leads are caused by the fact that they are sent into the wrong person. If that particular point of contact doesn't have use for the lead, they will not forward it on to someone that can use it. Lead management system will help to ensure that they get to the right people at the right time. There is a strong relationship between rapid lead follow-up times by a partner and close rates.
Lead Management System :
Usability:
The process whereby you generate and use leads is supported throughout by lead management system. Your initial marketing efforts generate interest; the data accumulated from this interest then becomes a potential lead. Lead management system of course has to handle this data well, collecting and administering it to best effect. A good lead management process will therefore feature tools for generating and storing the lead data to begin with.
Features:
Lead management system features a number of different tools all to be used in conjunction with the overall marketing and indeed customer service approach for a business. To this end, the software generally includes a host of features, from generation and sales through to distribution.
Generation:
Lead generation is where your lead management program begins, and is the initial process whereby you reach out and connect with potential customers. Lead management system supports lead generation by organising the process from marketing to collecting relevant data and then forging an actual connection with future customers.
How do our Lead Management System help you to quantify leads?
Get in - Identify the right people in the right companies
Stay in - Establish a memorable dialog and set the stage
Qualify - Ask the right questions
Nurture - Stay engaged with relevant content and timely conversations until they're ready to convert
Optimize - Leverage the value of your leads and inquiries to generate more revenue and ROI
Business benefits of our Lead Management System :
1. Act on every lead
Getting systems in place to organize leads helps the sales team know who has been contacted and who has not. This ensures that leads do not fall through the cracks and potential leads are not annoyed by multiple contacts.
2. Bring the focus back to selling
Instead of sales representatives using precious time to make endless cold calls and trying to find accounts, the accounts can come to them. More focus is placed on selling the product and making the sale. With everyone online instead of on paper, information is readily accessible and time is left for reps to do what they do best—sell.
3. Find trends in sales
Separate your leads by business type, location, referrals, occupation, etc. You are able to determine their needs and sell them the right products. When a lead sees that their customer’s needs are being met and cared for, they are more likely to continue in the selling process.
4. Match leads with the right salesperson
Different salespeople have different approaches to how they do business. Some are good with certain types of business and others provide better service working directly with individuals. With a lead management system in place, you are able to route leads to the salesperson who best fits and knows their needs.
5. Analyze sales and forecast for the future
Our lead management system keeps a history of the entire sales process, from initial contact to closing the sale, including sales history. You are able to work with your reps on how to improve, while making sure customers are taken care of at the same time.
6. Encourage collaboration and teamwork
With lead management system, reps are able to see how they are doing, as well as everyone else. Reps can find and learn about recent deals similar to theirs and work with others on what they can do to improve.
7. Get your sales force face-to-face with leads
With the focus back on selling and not on cold calls, reps will have time to meet personally with leads and customers, developing long lasting relationships that cannot be obtained through e-mail and phone calls. And because all of the information is online and not on a single computer, they can work from anywhere and update information as it happens.
8. Customize the program to fit your needs
It is undeniable that different businesses have different needs, so lead management products allow you to customize the look and feel of the service how you see fit.
9. Monitor interactions at every step
Eliminate the need for lengthy meetings. Every interaction a rep has with a lead can be recorded, so managers can monitor how everyone is doing whenever and wherever you need.
10. Lead information is uniform and comprehensive
The right system can allow you to collect information about your leads and keep everything straight, so you always know how to approach them.
Advantages of hosting Lead Management System on Cloud Computing Technology
1. Saves time
Businesses that utilize software programs for example lead management system needs are disadvantaged, because of the time needed to get new programs to operate at functional levels. By turning to cloud computing, you avoid these hassles. You simply need access to a computer with Internet to view the information you need.
2. Less glitches
Applications serviced through cloud computing require fewer versions. Upgrades are needed less frequently and are typically managed by data centers. Often, businesses experience problems with software because they are not designed to be used with similar applications. Departments cannot share data because they use different applications. Cloud computing enables users to integrate various types of applications including management systems, word processors, and e-mail. The fewer glitches, the more productivity expected from employees.
3. Going green
On average, individual personal computers are only used at approximately 10 to 20 percent of their capacity. Similarly, computers are left idle for hours at a times soaking up energy. Pooling resources into a cloud consolidates energy use. Essentially, you save on costs by paying for what you use and extending the life of your PC.
4. Fancy technology
Cloud computing offers customers more access to power. This power is not ordinarily accessible through a standard PC. Applications now use virtual power. Users can even build virtual assistants, which automate tasks such as ordering, managing dates, and offering reminders for upcoming meetings.
5. Mobilization
From just about anywhere in the world, services that you need are available. Sales are conducted over the phone and leads are tracked by using a cell phone. Cloud computing opens users up to a whole new world of wireless devices, all of which can be used to access any applications. Companies are taking sales productivity to a whole new level, while at the same time, providing their sales representatives with high quality, professional devices to motivate them to do their jobs well.
6. Consumer trends
Business practices that are most successful are the ones that reflect consumer trends. Currently, over 69 percent of Americans with internet access use a source of cloud computing. Whether it is Web e-mail, data storage, or software, this number continues to grow. Consumers are looking to conduct business with a modern approach.
7. Social media
Social networking is all the wave of the future among entrepreneurs. Companies are using social networking sites such as Twitter, Facebook, and LinkedIn to heighten their productivity levels. Blogs are used to communicate with customers about improvements that need to be made within companies. LinkedIn is a popular website used by business professionals for collaboration purposes. Also, target groups are tracked more efficiently by tagging networks on Facebook. New advertising techniques are also being used on these sites, and businesses are seeing the advantages of assimilating to a more modern world.
8. Customize
All to often, companies purchase the latest software in hopes that it will improve their sales. Sometimes, programs do not quite meet the needs of a company. Some businesses require a personalized touch, that ordinary software cannot provide. Cloud computing gives the user the opportunity to build custom applications on a user-friendly interface. In a competitive world, your business needs to stand out from the rest. Customization is the solution for this problem.
9. IT staff cuts
When all the services you need are maintained by experts outside your business, there is not need to hire new ones.