Arihant Capital Markets Ltd buys our tools to synchronize Marketing, Sales and Customer Care Activities of their 620 offices in 110 cities in India. Cloud Computing technology would be used for hosting these Marketing, Sales and Customer Care tools.
What is Lead Administration System ?
Lead administration system automates the sales process all the way from lead acquisition, qualification, verification, assignment/routing, prospecting and sales closure. The process involves different aspect of sales lead management; starting from sales lead generation to relationship maintenance all aspects of sales business administration is covered by sales management system, thus it is becoming one of the greatest support for business administration.
What we provide in Lead Administration System ?
Lead administration system is a complete set of capabilities for generating leads and converting them into loyal customers:
- Lead Generation: Generate new leads by executing targeted and personalized with Dquip's market-leading management capabilities.
- Lead Nurturing: Place leads that are not sales-ready into automated, lead-nurturing campaigns that educate prospects and move them along in the buying cycle using tactics as simple or complex as needed including multi-wave, multi-step, and cross-channel campaigns.
- Lead Routing: Define your sales team and create intelligent filters used to automatically distribute incoming leads to the right people. No matter how your sales territories are set up you can easily monitor and route leads to the corresponding sales person.
- Lead Monitoring and Analysis: Quickly generate reports with exact information needed by marketers, such as lead generation ROI and responses.
Lead Administration System and its significance in business administration
Lead management is now considered as core process of business administration because this automated process is now-a-days implemented as one of the significant data management process. Lead Management process is comprised of three or four processes like lead generation, lead filtration, lead tracking and lead nurturing process etc.
All these processes are intermingled with each other and it serves the purpose of a complete solution for business administration and for further plan for business expansion and relevant business development. If lead is considered the real pulse of a business for its existence as well as for expansion, it is easily understood how management of the same is important.
The leads which are generated from web source are called internet leads and unless lead administration system is not employed, 100% efficiency cannot be achieved.
Key features of Lead Administration System
Improves conversion rates and reduces overall lead management cycle time.
Create/ Import Leads : Create comprehensive records for each lead with all associated information. Leads present in excel format, can be imported into the system at one go.
Assign and Organize Leads : Assign each lead to a sales person or team who will be responsible for maintaining regular contact, providing information and converting the lead and Group your common leads into baskets. Leads from a single source (Eg: trade fair or exhibition or campaign etc) can be grouped into a single basket facilitating regular communication with them. Communications can be designed to target all leads of a certain group.
Set Targets (Quotas) : Set targets or sales quotas for each sales persons or teams. Targets are essential for sales projections and to gauge sales team performances.
Assign Territories : Assign territories to sales personnel to channelize follow-ups, lead generation and sales. Ensure that the same leads are not tapped by multiple sales persons and a wider geography is covered.
Track Pipeline Status : Track pipeline status with the help of reports to give you an overall picture of the sales cycle. Pipeline status tells you which level of communication a salesperson is at with a particular lead. The pipeline status offers an overview of how the discussions are progressing with a lead and how much time it takes to close a particular sale.
Smart Lead Routing: Assign territories to sales personnel to channelize follow-ups, lead generation and sales. Ensure that the same leads are not tapped by multiple sales persons and a wider geography is covered.
Status Monitoring : Monitor and modify pipeline status of leads at regular intervals of time. Knowing which stage of the sales cycle a lead is in, is crucial to closing a sale.
Reporting : Comprehensive reporting capabilities give insights into sales processes, sales force performances, pipeline movement and target achievement. Analyze and improve your sales processes to increase sales and improve customer relationships.
Lead Administration System on Cloud Computing Technology
Leads are the individuals or businesses who can potentially become sales. Following them from the beginning to the end of their life cycle can help you ensure you learn the most you can from them, and hopefully, turn them into sales. When trying to capture sales, generating and monitoring leads is key.
Cloud computing services are services that maintain application development, technical support, and infrastructure from afar so that your business does not have to. The options cloud computing services make available to businesses, from sales automation and lead tracking, to customer service, aide businesses with their customer relationship management (CRM) strategies.
Some cloud computing services provide businesses with automated Web site lead capture, which can be used to import leads and monitor them throughout the sales process with lead administration system. Marketers can monitor the leads after they have been generated and passed along to sales; sales representatives can also monitor leads to ensure they are servicing them as needed. In addition, businesses can use lead tracking applications to automatically route leads from the marketing team to the sales team, which can help to ensure a smooth transition process for everyone involved.
Lead administration system can help businesses determine the quality of the leads they have and where they should invest their time pursuing leads. Instead of trying to analyze this information independently businesses can use the lead tracking applications to determine what leads are most qualified.
Cloud computing services can also enable businesses to score the leads they have developed. Businesses also have the option to use cloud computing lead tracking applications to review the sources that drew leads in. This sort of application can also be used to determine what revenue impact leads have.