Reasons to prefer Customer Management Software over traditional customer management method :

Companies nowadays are becoming sophisticated with the power of Automation. Going ahead with each new advancement in technology, innovation more of the company's relationships are managed through electronic means. More of the company's customer management activities are managed through software. Companies are continually seeking ways to automate and at the same time personalize communications with their customers. In recent years Internet has brought revolution, more companies than ever are switching to the Web because it can accessed anytime from anywhere as and when required.

Customer management software handles all the departments and incorporates each and every operation of business. With customer management software you and your staff can manage all the departments efficiently and effectively.

1) Customer management software works in a 2-fold manner; on one side it works as sales support process by accumulation of generated Internet business, initiates proper distribution of these leads and further automates and effectively pre and post sales and process.

2) Whereas Traditional customer management method have probability of human error, the automated process has no provision for it.

3) Implementation of customer management software is required nowadays for several reasons. The back office activities are maintained by customer management software right from importing data to rigorous follow ups.

4) In case of Traditional customer management method, besides the chance of generation of errors, there is recurring problem of efficiency level as well as the unpredictability turn around time which can be absolutely minimized with automated system and as result renders better result for over all output.

5) A proper processed and filtered data in order to boost up over all sales figure and reduce the issue of customer dissatisfaction by implementation of relevant and professional customer management software.

6) Lose of sales data and loss of track for sales leads are common malpractice of sales system if it is done in manual process because a manual process by its default allows several access for the data base.

7) Through customer management software you can send bulk sms, emails and newsletters.

8) While in Traditional customer management method there is no option to send bulk sms, mails and newsletters which was earlier time consuming and tedious job.

9) With customer management software there is no need to wait till the mass mailing process complete, you can logout and shut down your computer after pressing the send button.

10) While in Traditional customer management method there is no option of mass mailing which was earlier time consuming job.

11) You will be able to schedule particular number of greetings/emails in your desired time intreval. For example: You can send 5 mails in every 15 minutes or 15 mails in every 30 minutes.

12) While in Traditional customer management method there is no option to send greetings/email

Benefits of Customer Management Software

1. Increased revenue and profits :
Customer management software allows management to develop a plan for increasing sales and profits for the long term. Customer management software makes sales data and forecast information all immediately accessible and permits decision-makers to accurately study revenue and expenses to decide where to cut costs, decide how much inventory to stock.

2. Improved capture of sales leads :
When companies generate a large amount of leads, they can then increase their sales and revenues. With an automated workflow system that includes set timers, customer management software enables the sales team to view leads on the computer screen and then see those leads disappear when they become customers.

3. Flexibility through scalability :
Scalability is an especially important factor for expanding small-and medium-sized businesses who wish to develop their customer offerings in the near future.

4. Improved customer service :
Customer management software include access to centralized customer data as well as e-mail templates that allows business associates to quickly key in on important customer details and communicate effectively with those customers when they need assistance with their services or products.

5. Increased cross-selling and up-selling opportunities for existing customers :
Businesses make money when they keep their customers through loyalty, more than by depleting their resources trying to find new customers.

6. Accessible decision-driving information :
Customer management software contains a competitor tracking function, management and the sales team can access these reports to identify trends, measure and forecast sales, track sales processes, and evaluate their own business performance.

7. Improved customer profiling and target marketing :
In order to know customers and serve their needs, customer management software is able to capture customer details like present accounts, pending orders, and payment history. The centralized database is also integral for customer profiling and for predicting what services that customer may need in the future.

Capabilities of Customer Management Software :

• Maintain Leads
Customer management software allows management to develop a plan for increasing sales and profits for the long term. customer management software makes sales data and forecast information all immediately accessible and permits decision-makers to accurately study revenue and expenses to decide where to cut costs, decide how much inventory to stock.

• Assign Leads
Assign each lead to a sales person or team who will be responsible for maintaining regular contact, providing information and converting the lead.

• Lead Escalation
Escalate your leads from one level to another depending on the response and interest. This will ensure a clear overview of the status of leads at all times.

• Close Deal
Close deals successfully and with regularity with regular follow-ups, up-to-date information on your leads and a proactive approach.

• Set targets
Set targets or sales quotas for each sales persons or teams. Targets are essential for sales projections and to gauge sales team performances.

• Monitor estimated to actual performance ratio
Monitor the performance of a sales person or team by analyzing actual sales as opposed to the targets assigned; over a period of time. Such reports enable you to improve revenue predictability and forecast accuracy and analyze the performances of your sales teams.

• Opportunity management
Opportunity management tracks sales opportunities and all related information, proposals sent and reports that assist in the analysis of these sales opportunities.

• Reporting
Comprehensive reporting capabilities give insights into sales processes, sales team performances, target achievement. Analyze and improve your sales processes to increase sales and improve customer relationships.

• Create and Send Emails
Warm up leads with regular email communication. Use pre-defined templates or create your own emails/sms and send to leads from within the application.

• Customization Capabilities
Customize the application data capture fields to reflect names relevant to your organization. Customize reports to access pertinent data. Add extra fields that pertain to your products or business.

• Access Permissions
Assign access permissions to every lead allowing access to relevant sections of database or allocate appropriate rights and functionality based on position and role within the organization.

Cloud Computing and Customer Management Software :

Cloud Computing is the new big wave in the IT Industry and it is touching all areas of business. The idea behind Cloud Computing is that it provides a wealth of knowledge found on the internet to all areas of an organization. This wealth of knowledge comes in many forms including social media cloud computing, blogs, groups, forums, answers and expert communities. It also lowers total operational cost by providing organizations with a way to unload software and IT costs onto outside service providers.

Cloud computing is a platform which enables to run the applications as you need it in an On- Demand Format and one don't have to invest in infrastructure including hardware and software. Basic examples would include services like Gmail and Facebook. Customer management software is available with wider set of functionalities and through multiple vendors.

Customer management software have become very popular on the cloud format primary reasons being:
• Quick Deployment with minimal effort.
• Quick user adoption with a minimum investment upfront.
• Availability to use the software as an service On demand service.

Customer management software automates the customer facing side of an organization like sales activity tracking, marketing and customer care. Customer management software on the cloud gives organizations the flexibility to start using the application with minimal upfront investment.

The cloud format offers customer management software stake holders, for example sales team access to the application anytime anywhere. The sales guy can access an important proposal or the last communication before getting into a meeting, even on his blackberry device. The senior management also has a through idea of the sales team performance on the fly. With a concept of a dedicated or a private cloud coming up customizations have also become very easy. New fields, custom pages and entities can be added workflows can be configured mapping company specific processes.

• The expenditure on the application is recurring (In most cases per user per month)
• If an organization has a large sales and customer service teams, ROI calculation should be done between a cloud and an onsite platform
• Flexibility of moving from the cloud to an onsite format should also be available.

Taking all these benefits in account to host the customer management system on cloud Dquip recommend and provide this new platform so that your business can achieve new height of progress.